any enterprise, any service is around, pain points, itch point [excitement] selling the three word book continues to introduce consumers how to poke the pain points, today continue to share, the consumer itch point excitation.
what is the "itch point", simply say, can not buy, itch, or have been obtained, but not better, I call it itch point. Look at the picture below, and then look at how the developers "itch" campaign
now your circle of friends is not all these words: "up 30W every day," "do not buy regret today!!!" "one day to buy less fight for ten years!!!". We don’t talk about how to price, we are concerned with the developers to use "itch point" massive publicity campaign!!! If you just hand some money, then buy, buy later does money come, then in the circle of friends, relatives before marketing, forms the "itch" marketing. In the match [below] is perfect in the perfect!!!