Analysis of the strategic points in the era of animation

The introduction of the concept of

cultural power to accelerate the development of China’s animation industry. The party from the sixth Plenary Session of the 17th CPC Central Committee passed the "CPC Central Committee on deepening reform of the cultural system to promote socialist cultural development and prosperity of a number of major issues" one of the biggest highlights is to put forward the construction of "cultural power" long-term strategy.


"decision" of the CPC Central Committee on deepening reform of cultural system to promote socialist cultural development and prosperity of a number of major issues including six aspect concern:

1, private access

2, M & Chinese business network


3, the financial subsidies preferential land

4, encourage new industry


, legal protection

indicates the direction for the cultural construction of the factor market, break the boundaries between resource attribute and asset attributes, the cultural rights and interests on the issue of clear management problems, accelerate the improvement of the copyright law, copyright law enforcement supervision system to improve government ability will also be expected to be reiterated and mentioned;


to create excellent brand culture, and encourage cultural content production, emphasizing cultural and creative promotion, establish brand culture, to create a group with independent intellectual property rights and core competitiveness, the market appeal of the well-known brand, service brand and corporate brand, will become an important target. At the same time, it is possible to encourage cultural enterprises to be greater

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