a shop if you can have more repeat customers, so that not only to simplify the operation of the store, but also allows operators to protect the profits. Therefore, for any one shop, repeat training is a very important thing. However, how to cultivate repeat customers shop? In fact, this is more concerned about the owner.
in a small town in the south, there is a young rice shop merchant, he is one of the town’s 10 meters, he always stay in the shop waiting for customers, business is not good. One day, he realized that he should be more concerned about the needs of urban residents, to understand their needs and expectations, rather than simply for those who come to the store to provide customers with rice. He believes that it is not just to provide the same services as other rice merchants, but should provide more residents. He decided to set up a record for the customer’s eating habits and buying cycle, and began to deliver goods to customers.
first, he knocked on the door of every customer, asked how many people at home, how many bowls of rice a day need to cook, the home of the rice pot and so on. After that, he decided to provide free delivery service for each family, and fixed the time to take the initiative to fill each family’s rice cans. For example, a family of 4 people, an average of about 2 meters per person per day, the family needs to be 8 bowls of rice a day, the rice can be filled with a bowl of rice or close to a bag of rice.
service through the establishment of these records and provide, he first successfully with old customers and other more residents to establish a more extensive and deeper. His business has gradually expanded, the need to hire more employees, a person responsible for the reception to the mall counter to buy rice customers, two people responsible for delivery. His business is booming by taking time to visit residents and dealing with the relationship between the supplier and the people he knows.
improve consumer loyalty
such a simple story gives us inspiration from three aspects:
first, seek direct contact with customers;
second, in-depth understanding of these customers, to understand their activity cycle and any help to build relationships with customers;
third, the establishment of a customer – oriented service system, and cultivate loyal customers.
according to a survey, in the United States, a retail customer will be an average of 10 years in the purchase of $50 thousand of goods, loyal customers to store a return of 3 times. They will take the initiative to buy again, so that the cost of marketing and selling them is lower than the cost of attracting new customers