The capital market in 2015 wrestling maternal electricity supplier welcome reshuffle year

introduction: at the beginning of 2015, mother came heavy financing business industry news: babe network announced the completion of $100 million C round of financing.

at the beginning of 2015, mother came heavy financing business industry news: babe network announced the completion of $100 million C round of financing. This round of financing from the capital today, New Horizon Capital lead investor, Gao Rong capital and IDG capital investment etc.. And not long ago, the mother and child vertical electricity supplier diaper division announced the acquisition of LIAN million angel financing strategy. In earlier September 2014, freaky Exchange announced Saif, with the German capital, capital of 90 million yuan far mirror A round of investment.

Today, President Xu Xin talked about

capital financing babe network said, this is a "high price" investment, "but I feel up to maternal and child category". She believes that maternal and child products market space plus education 400 billion or 500 billion, trillion scale. Also see the potential of the industry, as well as the real fund, King Lam, Xianfeng Huaxing capital, Saif investment and other well-known VC/PE institutions.

In fact,

, VC/PE in the layout of maternal and child market at the same time, the industrial capital is not idle. In February this year, the Great Lakes shares disclosed, the company decided to own funds 10 million yuan, Shanghai united in the equity investment fund management center (limited partnership), total invested 40 million yuan capital Beijing baby. As early as September 25, 2012, Suning Appliance officially announced a $66 million acquisition of red children.

however, the scenery is not alone. Just a month ago, the only product has won 200 million yuan electricity supplier maternal investment failed. Maternal and child products price war occurred in the spring of 2015, and the strong rise of cross-border electricity supplier, the industry into the "Warring States period" — the price war from diapers, sheep milk, toys, clothing, to the seat, spreading appliances etc..

General manager

Su Ninghong child company Pan Min told reporters that the price war is not likely to last long fight, because the manufacturer does not necessarily improve the supply capacity, will not change much, price is not much impact on the industry chain. In the industry view, maternal and child products price war, just some short-sighted maternal and child market, real vision of the electricity supplier, has begun quietly layout of the line resources, 2015 will be the year of maternal electricity supplier reshuffle.

layout offline resources

Although the

price war is the most favorable weapon in the competition of the electricity supplier, but in the industry experts, this weapon can not be used, but can not be repeated. Otherwise, the entire industry will be in a fratricidal situation.

Pan Min said that the establishment of the child from the beginning of the Su Ninghong insisted that the mother and child industry is a reputation, rely on the survival of the special industry. Mothers in the selection of baby baby supplies, in addition to considering the price, but also the quality and service.

in addition to keen to fight a price war, maternal and child electricity supplier giant more emphasis on the layout of the line.

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