has been a lot of Companies in order to save resources, promotion model is generally taken to get free traffic type (typically SEO, others such as information release and so on), of which SEO is indeed a promotion mode to attract high quality traffic sources (based on keyword ranking for the purpose of small and medium enterprises or in the massive content acquisition station a large number of long tail keywords flow large e-commerce site).
however, the real enterprise competitiveness, the rapid development of the promotion model should not be limited to this. We all know that SEO needs a certain period of time to achieve the desired ranking effect. If the competition is fierce, it is likely to take more time and effort. Free flow to a certain extent is unable to control, because the search engine will continue to adjust the algorithm, the site ranking will naturally fluctuate. Free flow takes time to accumulate, and in the process of enterprise development, time is the most precious. Pay flow is the most easy to get, although he needs money to buy, but as long as you can master the advertising revenue between the amount and the law, then the flow of money for you to just can easily get a tool. Free flow takes time to accumulate, and in the process of enterprise development, time is the most precious. Pay flow just is most readily available, although he needs money to buy, but as long as you can master the advertising revenue between the amount and the law, then the flow of money for you to just can easily get a tool.
pay traffic advantage is stable, fast, large, of course, his only drawback is the need to pay. Pay promotion so that a lot of people resist, they will feel that they can not spend money do not spend money, can save some of the province, not free flow can get it, then why should I spend the money. So many companies in free promotion slowly forward or stop, and then slowly by the rapid development of the company beyond. Some people will say that this promotion or other advertising portal we have done, the effect is not bad, so we do not do. In fact, many companies have tried Baidu bidding or Google Advertising, found that the effect is not very good, pay to get the return is not ideal. In fact, there are several reasons:
1 keyword selection inappropriate
2 description of the auction description is not appropriate (that is, advertising forms).
3 LP page (Landingpage ad page) can not stimulate the desire to buy.
4 your product is not suitable for bidding (that is, product profit is too low). So I would like to question whether the initial planning stage profit model is seriously considered.
so for these points we should pay attention to how to improve it, talk about my personal suggestions.
1 do not only pay attention to the broad keywords, long tail keywords are often more likely to bring customers.
2 by learning and adjusting to gradually optimize their advertising