a good way of marketing, so that the brand can quickly become a star in the mouth of consumers. Whether it is online or offline, consumers are positive to the surrounding people’s word of mouth communication is equally important, this communication is also one of the powerful tools to convert potential consumers into the end consumer.
must keep in mind that, consumer behavior is a kind of emotional selection process, loyal consumers will have a good understanding of brand products, and therefore, loyal consumers will have a strong adhesive to the brand, and they will positively affect people around the purchase decision. So, imagine, if they are used as brand advocates, led the people around them, so word-of-mouth marketing enterprise is at the top of the tree.
1. promote online word of mouth publicity
2. training brand loyal user